7 p s of bank marketing ppt download

Presentations ppt, key, pdf logging in or signing up. Jan 08, 2019 the service marketing mix of axis bank discusses the 7p s of axis bank and how the bank is using an effective marketing mix to increase its customer base and rise in the banking industry. Come browse our large digital warehouse of free sample essays. Jerome mccarthy in 1960 and popularised by philip kotler in 1967 in. Get the knowledge you need in order to pass your classes. The diagrams consist of colored circular shapes for each p central idea being the marketing mix name. Get the knowledge you need in order to pass your classes and more. Let s imagine that whitehawk electronics is a startup with five staff. Service marketing mix plays an important role in bank.

The term the 4ps of marketing and marketing mix was originally proposed by e. If you continue browsing the site, you agree to the use of cookies on this website. Full customization marketing mix 7ps for create presentation, report, project. Simply said, the service marketing mix assumes the service as a product itself. Before we go into all the elements of the marketing mix, and to avoid confusion between the 4ps, 7ps and even the 4cs you should pay attention at the image below to understand what. A free powerpoint ppt presentation displayed as a flash slide show on id. Lets imagine that whitehawk electronics is a startup with five staff. Oct 27, 2014 the diagrams consist of colored circular shapes for each p central idea being the marketing mix name. Service marketing mix, the 7 ps by booms and bitner toolshero. The marketing mix includes submixes of the 7 ps of marketing i. The aim of this study is to analyze the service marketing mix elements especially 7ps to attract. It also consists of service mix process, people, physical evidence. Services can range from financial services provided by the banks, technology.

If someone is looking for a startup or going to start exploration of marketing tactics, then you should have better knowledge about. Two research questions will respectively examine the three additional ps of the marketing mix people, presentation or physical evidence and process and the customer relationship management as possible differentiators. As a new venture, it is still based firmly on the vision and values of its founder, alix, and its elements all align. You will also find alternatives to using smartart diagrams and. Marketing of banking products pradeep 26 salil 27 rajnish 28 rishabh 29. Nov 29, 2019 the service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. Thus, the marketing mix 7ps template includes 7 components. What is marketing marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Service marketing mix plays an important role in bank marketing. There is no significant relationship between place and bank customer satisfaction in northeast nigeria. An example of the mckinsey 7 s framework in action.

The 7ps of marketing mix slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Process system used to assist the organisation in delivering the services aids to the promotion of customer satisfaction speeding delivery of services reducing the paper work standardization of procedure customization simplicity. Free download the 7 ps of services marketing in the banking industry project for mba student and management course appeared. Marketing strategy is the firms productmarket choice which is guided by the environmental necessities and firms objectives and capabilities. However, the 4p of marketing are more or less identical for all the major banks. Marketing mix of axis bank service marketing mix of axis.

Mohammad et al, 2012, in their investigation of the impact of marketing mix elements on. Aug 19, 2019 what is the 7ps marketing mix and how should it be used. After the detailed discussion it is also important to know about the 7p s of marketing which are going to play an important role in the marketing strategies of the bank. The service marketing mix consists of 7 ps as compared to the 4 ps of a product marketing mix. Download free powerpoint themes and powerpoint backgrounds for your presentations. Pdf service marketing mix and their impact on bank marketing. The part of the marketing mix is always to help create a bundle that wont just fulfill the requirements of your. Services have unique characteristics, for example intangibility, heterogeneity, inseparability and perishability. Our 4ps of marketing mix ppt helps to cope with this task. Scribd is the worlds largest social reading and publishing site. The marketing mix includes submixes of the 7 p s of marketing i. This is a presentation which includes all the necessary information about a banking service and the.

You will not have to pay anything to get this set of layouts. The 7 ps model, also known as the services marketing mix, goes beyond the four basic marketing principles for product marketing. The article covers the original concept of the 4 p s of marketing mix product, place, price, and promotion with an example and template for your business. Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, islamic marketing strategies. Need more talk to your marketing leaders about their. Marketing theories the marketing mix from 4 ps to 7 ps.

Trying to write a marketing plan but dont know where to start. Uninterruptible power supply ups introduction an uninterruptible power supply, also uninterruptible power source, ups or batteryflywheel backup, is an electrical. The offer you make to your customer can be altered by varying the mix elements. After the detailed discussion it is also important to know about the 7ps of.

Read this essay on 7 p s of service marketing for a bank. Sacombank group mai, thi thu trang bachelors thesis in degree programme in international business 119 pages, 4 pages of. Jan 09, 2018 marketing mix and elements of marketing mix 1 product class xii bussiness studies by ruby singh duration. A free powerpoint ppt presentation displayed as a flash slide show on. Promotion promotion is sending a persuasive message about a particular product to. Introduction the term bank is either derived from old italian word banca or from a french word banque both mean a bench or money exchange table. A brief summary of marketing and how it work 01 what is marketing. The main products of axis bank are saving account, current account and demat account. Preparing the report or analyzing the product, this slide will let you present data and information received clearly, make your report. The present paper focuses on the marketing strategies of sbi and ingv bank for their financial services in kadapa corporation, a. The marketing mix model, or marketing strategy also. Get immediate access to more than 9,000 graphic designs for powerpoint. The marketing mix model, or marketing strategy also known as the 4 ps is widely used by marketers as a tool to assist in implementing the marketing strategy. The key factors in uencing customers satisfaction and ensuring customer retention of a bank include the range of services, rates, fees and prices charged.

Service marketers often use an expanded marketing mix which consists of the seven ps. Marketing mix and elements of marketing mix 1 product class xii bussiness studies by ruby singh duration. Physical evidence the ambience, mood or physical presentation of the. Need more talk to your marketing leaders about their version of the 4 ps and use that not the 4 ps if they are not using this model. Hdfc bank marketing mix 4ps strategy mba skoolstudy. This is a presentation which includes all the necessary.

The service marketing mix of axis bank discusses the 7ps of axis bank and how the bank is using an effective marketing mix to increase its customer base and rise in the. Marketing strategies of commercial banks a study on sbi. Sacombank group mai, thi thu trang bachelors thesis in degree programme in international business 119 pages, 4 pages of appendices autumn 20 abstract the banking and finance industry are among the most important service sectors in an economy. To 4p or not to 4p the home of event driven marketing. The part of the marketing mix is always to help create a bundle that wont just fulfill the requirements of your customers in the target market segments, but at the same time to optimize the overall performance in the business. Promotion promotion is sending a persuasive message about a particular product to customers. Services marketing are dominated by the 7 ps of marketing namely product. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. The article covers the original concept of the 4 ps of marketing mix product, place, price, and promotion with an example and template for your business. Lecturer in marketing department of marketing and communications 2 the boston consulting groups growthshare matrix 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0 10x 4x 2x 1,5x 1x 0,5x 0,4x 0,3x 0,2x 0,1x market. Marketing mix of services industries on banking sector. Advertising any paid form of nonpersonal presentation and. Marketing mix 6 ps powerpoint template is a creative hexagonal diagram with the representation the main model in modern marketing, the marketing mix. This diagram is created as an hexagon, with 6 colorful hexagons containing each of the ps product, price, place, promotion, process and people.

It emphasizes how s and why s of approaching marketing in today s online world and explains an extended concept of 7 p s of marketing. Jerome mccarthy in 1960 and popularised by philip kotler in 1967 in his seminal book marketing management. Product convenient and secure online access via the banking. Conventional marketing strategies satisfy the customers based on the current needs of the. Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. The key factors in uencing customers satisfaction and ensuring customer.

This is used when objectives are set to evaluate the strengths, weaknesses, opportunities and threats facing the organisation. As a new venture, it is still based firmly on the vision and values of its. How you do this depends on the situational context of your enterprise. It sells into one market, and uses offtheshelf it and accounting systems. The marketing mix is also called the 4ps and the 7ps. If someone is looking for a startup or going to start exploration of marketing tactics, then you should have better knowledge about the 7 ps marketing mix template.

So for a high profile brand, increase the focus on promotion and desensitize the weight given to price 17. Product is a good or service that a company produces. A bank is a financial institution and a financial intermediary that accepts deposits and channe. Advertising promotions gets the word out about the other 3 ps. Process system used to assist the organisation in delivering the services aids to the promotion of customer satisfaction. Services marketing is a specialised branch of marketing. It is apparent that superior service alone is not su cient to satisfy customers. Aug 12, 2014 over the years, as the concept of marketing has evolved, and the definition of a product has grown more complex, the traditional marketing mix has also been redefined and extended.

The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4ps of product, price, place and promotion. Marketing is a continually evolving discipline, business or professionals should always be updated with current market trends. Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. Product convenient and secure online access via the banking institutions websites and mobile applications to services and transactions normally available only at physical locations or via mail or over the phone. If you have a cellphone you can download an app and use the social. The 7ps of marketing the marketing mix marketing strategies. In this simple video learn how to set up a marketing mix diagram showing the 4 ps of marketing with the smartart tool in powerpoint. How to present marketing mix in a creative way in a. In it they propose that a complete marketing mix consists of 4 ps. Oct 08, 20 in this simple video learn how to set up a marketing mix diagram showing the 4 ps of marketing with the smartart tool in powerpoint. Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving. In this article, we will discuss some of these newer versions of the marketing mix by looking at 1 the extended models of marketing mix, 2 the 7p model for service marketing, 3 and an example of the mcdonalds.

Cim the chartered institute of marketing offers the following definition for marketing. How to use the mckinsey 7s model in marketing smart insights. Product mix the banks primarily deal in services and therefore, the. Marketing strategies of commercial banks a study on sbi and. Read this essay on 7 ps of service marketing for a bank. Preparing the report or analyzing the product, this slide will let you present data and information received clearly, make your report coherent. Marketing mix of hdfc bank analyses the brandcompany which covers 4ps product, price, place, promotion. Marketing of banking services 109 everincreasing banking competitive environment.